About
Driven by curiosity, I transmute knowledge into value through innovative projects. I'm not afraid to make bold decisions that align with my convictions and core values. I’m excited about the future and committed to building a better world.
Posts
Experience
Family
Caregiver
July 2023 - Present
- Prioritized the wellbeing of my parents
- When time allowed, took on consulting mandates as a Fractional CFO, HR Partner, and Product Marketer
Personal Projects
Solopreneur
September 2024 - Present
- Working on creating SaaS products that help my everyday life. Aiming to strengthen my competencies in Product: Management, Marketing, Design and Engineering
Hookdeck
Co-Founder
April 2020 - July 2023
- Aligned go-to-market initiatives with product-led growth strategy.
- Developed marketing strategy and channels, focusing on product positioning, customer journey optimization, and funnel creation.
- Built and managed both inbound and outbound sales processes, including CRM implementation.
- Established customer success framework emphasizing, user activation and onboarding.
- Oversaw all business operations including finance, legal compliance, HR processes, and company culture development.
Ventures
Skills
Education
Concordia University
Bachelor of Supply Chain and Operations Management
Sept 2013 - Dec 2017
- Achieved 9 podium finishes representing JMSB at major competitions including JDC, JDCC, HR Symposium, and Happening Marketing (2015-2017)
- Led sponsorship initiatives as Executive Member of John Molson Human Resources Association